From traditional television commercials in the 1960s, to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.

While convenient and efficient for the consumer, video marketing provides businesses with an attractive, versatile, and extremely shareable medium through which to connect with their audiences.

In fact, Diode Digital recently found that online video can be up to 600% more effective as a marketing tool than print and direct mail combined.

This data-packed infographic, from Impact, highlights some useful insights and statistics on video, and user behavior surrounding it.

This post was first published on the Digital Information World blog.